People are searching for more meaning in their lives. For organizations to attract and retain great talent in today's age they need to have a cultural environment that is congruent. 

Organizations that thrive are clear on their purpose and have a solid strategy. Your organization needs to evolve or risk becoming extinct.

To paraphrase Charles Darwin, it's not the strongest or most intelligent organization that will survive but the one that can adapt to change the fastest. 

Below is the current world shift that's happening. Where does your thinking lie?

20th Century Industrial Age

21st Century Conscious Age

Capitalism

Conscious Business

Greed

Philanthropy

Entrepreneurism

Social Entrepreneurism

Led by Command

Conscious Leadership

Centralization

Decentralization

Sales Led

Brand Led

Disempowerment

Empowerment

Excessive Bureaucracy

Agile & Lean

Efficiency Driven

Innovation Driven

Competition

Collaboration

Unsustainable

Sustainable

Product Focused

Customer Focused

Secrecy

Transparency

 

We must look at our thinking around culture:  

Stop Thinking...

...your culture doesn’t impact 
your brand promise 
IT DOES!

...your culture doesn’t impact  
your customer experience 
IT DOES!

...your culture doesn’t need to be 
discussed and developed regularly
IT DOES!

Start Thinking...

...that cultural alignment is
EVERYONE’S responsibility

...HOW your leaders develop and 
execute their cultural strategy

HOW to provide your leaders with
tools to align their teams to the 
vision, values, brand and 
customer experience


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